Subject to change
Brand Innovators Network coming soon!
Ed Martin, Director, Mobile Marketing, The Hershey Company
Learn how to improve the quality of life for your consumers with each marketing engagement…from first impression all the way through to purchase and advocacy.
Brand equity is derived directly from brand loyalty and can take years to achieve. But, for those brands lucky enough to earn the loyalty of their consumers, the dividends can be huge, including greater market share, pricing power, wider profit margins, awareness, word of mouth, and ultimately value creation, for the brand’s shareholders and owners. Meanwhile, digital media and advertising technology – including digital video, social media, and content marketing – are providing brand marketers with new ways for brand marketers to build long term relationships with their consumers. Learn first-hand, how some of the biggest brands in America are building brand equity and outsized returns for their investors.
Moderator: Scott Nathanson, Vice President, SpotXchange
Keenan Beasley, Senior Brand Manager, Lysol, Reckitt Benckiser
Julia Fitzgerald, Chief Marketing Officer, Sylvan Learning
Carlos Fonseca, SVP, Marketing Strategy, Mastercard
Nikki Mamuric, Global Brand Innovation Leader, Church & Dwight
Mario Simon, President and Global Chair, Millward Brown Optimor
In an age of endless data streams, unlimited connectivity, and (virtually) free information, we have reached a point of over-analysis. Data has segmented our world into incomprehensibly granular bits. Marketers, in constant pursuit of positive ROI and proper allocation, are challenged to understand the meaning behind each fragment. To bring it all together, we need to begin to think differently; the left brain is no longer enough. We are experiencing the beginning of the era of whole brain marketing.
Jim Norton, Senior Vice President, AOL Advertising, AOL
Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay, Inc.
As Mary Kay, Inc. celebrates its 50th and most profitable year, we are reminded of the brilliance of one woman, who understood long before others, the potential of Social Commerce. Mary Kay CMO, Sheryl Adkins-Green, shares how a company built upon the Golden Rule has maintained its highly enviable brand and market position, by making the empowerment of women its greatest anti-aging secret.
Tom Phillips, CEO, Dstillery
Until now, mapping a brandscape — where your customers are now, and where they tend to spend time — was more or less impossible. This is because there was no way to combine digital and location data to tie brand affinity to visitation patterns, leaving the brandscape fuzzy at best. Your brandscape can help you understand your digital audiences, and compel them toward your brand with the most personalized and memorable brand experiences. Sound theoretical? We’ll show you some rich cases where it comes to life in very practical terms.
Sarah McAloon, Chief Marketing Officer, Sbarro
With a new leadership team in place, Sbarro tackles the challenge of re-establishing brand relevance and equity in a mature pizza and declining mall marketplace. Sbarro’s CMO shares the brands fresh approach to growth.
Eoin Townsend, Chief Strategy Officer, MediaMath
How are cutting edge brands using emerging technology platforms? How are you integrating display, video, social and mobile content together across channels? How are you harnessing the power of your data to grow your brand to heights you never thought possible? Learn the power of activating your own data on today’s latest technology platforms to drive brand equity.
Ted Rubin, Social Marketing Strategist, Keynote Speaker and Brand Evangelist
“Mavens are really information brokers, sharing and trading what they know.” — Malcolm Gladwell
The most successful brands in the world have traditionally been built by word of mouth. Brands that are fortunate enough to build groups of loyal fans or evangelists can often achieve cult status. Over the past few years, many brands have embraced social media, digital video, content marketing mobile devices, and other digital formats to identify and build their brand advocacy programs. How are cutting edge brands using emerging technology platforms, including social media to build brand equity? Experience the power of the Internet to grow your brand to heights you never achieved possible.
Moderator: Ajay Ramachandran, Chief Marketing and Product Officer, Dynamic Signal
Amber Cacali, VP Marketing Saks Fifth Avenue OFF5TH
Tami Cannizzaro, IBM Global Director, Social Business
Paul Marcum, Director, Global Digital Marketing & Programming, General Electric
Presented by: Anne Rivers, Senior VP, Director of Global Brand Strategy, BAV Consulting
Michael Stevens, Chief Marketing Officer and SVP,
New York Football Giants
The business of sports has been one of our great growth stories with major properties driving the media and sponsorship industries. The growing sophistication of sports marketing is opening new opportunities for smart marketers while social and digital platforms are expanding the scope and quality of interaction that fans can experience with their favorite league, teams and players. Rights holders and marketers have unprecedented opportunities to team up for their mutual benefit in a new and exciting ways. One of the great traditional brands in sports, the New York Giants, are strategically leveraging these new opportunities to grow and connect with partners and fans to become a leader in the NFL.